Yellow Page Ad Design

Ad Revamp - Yellow Page Ad Design

Boost your bottom line. Our high impact Yellow Page designs average 3 times more calls than your free, directory designed Yellow Page ads.

How important is Yellow Page ad size in my Yellow Pages Advertising?

As a graphic designer with over 15 years experience I've heard this question a lot. The reason nobody can give you a specific figure on how much response you're going to get from any given Yellow Page ad size is because they have no idea what you are going to do with your Yellow Pages ad space.

If you've ever been to the Metropolitan Museum of Art in New York city there's a great example of how little size matters in grabbing peoples attention.

That poster of Salvador Dali's melting clocks you had hanging in your dorm room might have been huge, but the actual painting is no bigger than a post card. But boy does it draw a crowd.

There's plenty of room around all the other paintings but you're going to have to wait your turn to get a look at that little thing. A crowd of people swarm around it from sun up to sun down. Wouldn't it be great if your advertising had the same appeal?

In the Yellow Pages—two Yellow Page ads with the same size, same quality and content, will generate the same number of calls. Two same-size Yellow Page ads differing vastly in quality and content, like the paintings at the Met, will generate tremendously different results. Call response among these Yellow Pages ads will vary as much as 400%.

While your Yellow Page ad design sales rep might tell you, Yellow Pages ad size is the biggest factor in Yellow Pages ad design, this couldn't be farther from the truth. That's like saying a Ford Expedition is going to attract more attention than a Ferrari, just because it's bigger. I seriously doubt it. Come on, a Ferrari?

Simply tripling the size of your ad does not automatically triple your call volume. It just doesn't work that way. If your huge full-page Yellow Pages ad design looks like a huge three-year-old designed it, it's going to get just as many calls as its smaller, slicker, Yellow Pages ad competition.

Yellow Page sales reps like to focus on Yellow Pages ad size for one huge reason, COMMISSIONS! Your Yellow Page advertising rep's income is based solely on your Yellow Page ad design size. No big ad, no big paycheck. It's that simple. Their only objective is to sell you the biggest ad you can possibly afford.

So go ahead—ask your rep about call volume and all he'll tell you is, "bigger is better". It's just instinct for him.

In all reality, it's just best to ignore any advice your Yellow Pages advertising sales rep might give you. His advice on content can be especially lethal when you consider it's the same advice he shares with all your competitors.

How can you hope to generate more calls than them if your ad is a carbon copy of every ad in your Yellow Pages section? For your Yellow Page advertising sales rep i'm sure the answer is easy. Buy a bigger ad.

Knowing call response can fluctuate as much as 400% based on content alone, I would seriously consider professional Yellow Page ad design help before I took a chance on that expensive Yellow Pages ad.

While a bigger, carbon-copy of your competitor's ad might increase your call volume by 50%, that's nowhere near the 400% you could achieve through a more masterfully-crafted Yellow Page ad design.

I have actually taken clients ready to give up on Yellow Pages advertising all-together down an ad size—YES, a smaller Yellow Page ad design with a more masterfully-crafted message, and watched as our client pulls in more calls for a lot less money.

These clients often return to their original ad size the next year and achieve even better results!

Just remember, with Yellow Pages ad design, size plays a role in your overall call volume, but it's usually not the most important role.

Make your Yellow Pages Advertising message clear and competitive, and your Yellow Pages ad design attractive and distinctive, and you will always prevail in all your Yellow Pages advertising.

But wait! I Need Help FAST!

No time to do it yourself? Need help from an advertising design specialist? I'm ready to help right away with my 100% risk-free Yellow Page ad design service. Call and I'll be happy to make sure your Yellow Pages ad designs dominate all your Yellow Pages advertising competition!

1-800-339-2410